BBFC Cover Work

1.From where does the BBFC get its funding?
The BBC get their funding from their Film Distributers..
2. What types of texts do the BBFC classify?
The BBFC clasify texts such as Films/Cinema and Videos.
3. What are the problems / issues that the BBFC must deal with when classifying material? Look at the types of things they classify, ability to account for all types of content, changing context etc.
The promblems and issues the BBFC must deal with when classifying material are, Racial issues, Sexual Violence, Drugs and Vilence and Weapons.
4. Note the range of classification categories and what they mean e.g. U, PG, 12A etc.
'H' - an advisory certificate telling the public that a film has a horror theme and is not suitable for children
'X' - No children under the age of 16 are allowed to see an 'X' film.
'12' - Children under 12 cannot view the film in the cinema.
'U' - Universal- All ages are admitted as there is nothing unsuitable for children.
'15' - Children Under 15 cannot view the film in the cinema.
'12A' - Anyone under the age of 12 must be accompanied with an adult.
'PG' - All ages are permitted to watch the movie but it is advised that parents are with them.
'18' - Only suitable for those 18 and over.
5. Look at how different themes /content within texts are classified. Make notes. Why might a DVD featuring content of skateboarders and BMX bikers performing dangerous stunts be classified as 18 but a film containing a sex scene and use of the ‘f’ word only get a 15 rating?
The BBFC's current guidelines identify a number of specific areas of concern which are considered when awarding certificates or requiring cuts. These are theme, language i.e. profanity, nudity, sex, violence, sexual violence,harmful actions. The BBFC also continues to demand cuts of any material which it considers may breach the provisions of the obscene publications act or any other legislation. Some of these materials in films that are in 15 rated one like sexual activity might not breach the pulbications act and thats why its rated at 15 compared to possibly lighter ones like bike moves that are rated at 18.
6 . Why might a film be given a rating of 15 upon release at the cinema but 10 years later be classified as a 12?

Essay Plan

HEAT MAG:
Media Language
*Medium shot - all celebs are smiling reflecting their happy lifestyles.
*The get the look type scenaruio aims for 'normal people' to want to be like these 'goddess' like figures.
*Red Bold text - connotes heat as in it is hot gossip/infomation which the magazine holds
*Images - Vary in size, Main image uses range of celebs to attract target audience - mini images then go on size of how big the stories based on them are
Institution
*Heat - Well known for all the inside gossip on celebrities
touching on hair styles - gives brief detail how there will be fashion information about grooming etc
Genre
Magazine - Gossip / Celeb information / Beauty?
Representation:
*Admired - the celebs are there to be admired and seen as icons, so the target market aim to be like them
*Celebs shown casual - look isnt hard to get (you can be me so easily type)
*Women love to talk kind image - Heat is well known for gossip so it tends to support the stearotypical female who gossips
Audience
*Primary - Females 18-40+
Secondary - 16 and 17 year old girls because of all he celeb info/ could also appeal to men (homosexuals!!)
* Different rage of celebs - wide target market
*hair tips - appeal to the beauty/fashion types
*By using three diff celebs they are bringing in a wider target market
Ideology
Femenist -
Hegemony - one social class over another
Narrative
print text
Extra theorists
Male gaze - laura mulvey, women are used to sell the mag
Richard dyer - Stars importance - celebs are used to sell the mag
Levi strauss - Showing the contrasts between each celeb and their looks
SHEP
H - women are seen as more independant and out on teh covers more than men - 7 woemn pics n 1 man plus 1 in back - changed over time

Cosmopolitan Mag:
Media Language
*Medium Shot - facial expression, smile shpws she confident
*body language - broaden shoulders suggest shes confident and knows what shes doing
*Looks sexy and seductive matching side lines on the magazine cover as they are all related to sex
Institution
*Cosmopolitan - well known mag company
*advice coloums as well as gossip information
*more proffesional and capitalist area
Genre
Magazine print
Representation
Superior role

Disney

Brief Time Line


1901 - Walter E. Disney is born

1928 - Mickey Mouse is featured for the first time in the short animated film,
1929 - Walt Disney Productions formed
1937 - Snow White and the Seven Dwarfs is released. It is Disney's first full length animated film
1940 - Walt Disney Productions offers stock as the company goes public to help lower debt.
1945 - Walt's brother, Roy, becomes president of company
1953 - Buena Vista Distribution Company is formed to act as Disney film distributor
1966 - Walt Disney dies from lung cancer
1971 - Walt Disney World opens in Orlando, FL.
1993 - Disney acquires Miramax Films
2001 - News Corp. sells Fox Family Worldwide to Disney. Cable channel later becomes known as ABC Family
2003 - Roy Disney resigns as vice-chairman of the Walt Disney entertainment group

Disney own many different things, some of these include :

Film
Walt Disney Pictures
Touchstone Pictures
Hollywood Pictures
Miramax Films Buena Vista Home Entertainment
Pixar
Broadcast Television
ABC Network
Music
Buena Vista Music GroupWalt Disney RecordsHollywood RecordsLyric Street Records
Publishing
Book Publishing Imprints
Hyperion
Michael di Caupa Books
Disney Global Children's Books
Disney PressGlobal Retail
Global Continuity
Magazine titles include:
Automotive Industries
Biography (with GE and Hearst)
Discover
Disney Adventures
Disney Magazine
ECN News
ESPN Magazine (distributed by Hearst)
Parks and Resorts
Disneyland Resort
Walt Disney World Resort
Tokyo Disney Resort
Disneyland Resort Paris
Hong Kong Disneyland

Businesses Involved In:

§Young Vic Theatre
§Hat Trick productions
§Stage three music
§Film Business academy board

Background information

§Patrick was a partner at Deloitte and Touche, heading their Media and Entertainment Group from 1986 to 1990.
§He was a Board Member of the British Tourist Authority from 1995 to 2002.
§He has a number of non-executive roles in other media companies and has been appointed to several committees, including NESTA

Ingenious Media

McKenna founded Ingenious 10 years ago
as a specialist media investment advisory
business. Its clients have included RDF Media
and Shed Media, whom it helped to list on Aim
in 2005.
Ingenious has advised on and invested
in a number of innovative deals across
the media sector, including television,
film, music, games, live events and sport.

Basic Information

Job: chairman, Ingenious Media Group
Age: 52
Industry: venture capitalist
Staff: 150Worth: £390 m

Patrick McKenna - #9

Basic Information

Job: chairman, Ingenious Media Group
Age: 52
Industry: venture capitalist
Staff: 150Worth: £390m