Essay Plan

HEAT MAG:
Media Language
*Medium shot - all celebs are smiling reflecting their happy lifestyles.
*The get the look type scenaruio aims for 'normal people' to want to be like these 'goddess' like figures.
*Red Bold text - connotes heat as in it is hot gossip/infomation which the magazine holds
*Images - Vary in size, Main image uses range of celebs to attract target audience - mini images then go on size of how big the stories based on them are
Institution
*Heat - Well known for all the inside gossip on celebrities
touching on hair styles - gives brief detail how there will be fashion information about grooming etc
Genre
Magazine - Gossip / Celeb information / Beauty?
Representation:
*Admired - the celebs are there to be admired and seen as icons, so the target market aim to be like them
*Celebs shown casual - look isnt hard to get (you can be me so easily type)
*Women love to talk kind image - Heat is well known for gossip so it tends to support the stearotypical female who gossips
Audience
*Primary - Females 18-40+
Secondary - 16 and 17 year old girls because of all he celeb info/ could also appeal to men (homosexuals!!)
* Different rage of celebs - wide target market
*hair tips - appeal to the beauty/fashion types
*By using three diff celebs they are bringing in a wider target market
Ideology
Femenist -
Hegemony - one social class over another
Narrative
print text
Extra theorists
Male gaze - laura mulvey, women are used to sell the mag
Richard dyer - Stars importance - celebs are used to sell the mag
Levi strauss - Showing the contrasts between each celeb and their looks
SHEP
H - women are seen as more independant and out on teh covers more than men - 7 woemn pics n 1 man plus 1 in back - changed over time

Cosmopolitan Mag:
Media Language
*Medium Shot - facial expression, smile shpws she confident
*body language - broaden shoulders suggest shes confident and knows what shes doing
*Looks sexy and seductive matching side lines on the magazine cover as they are all related to sex
Institution
*Cosmopolitan - well known mag company
*advice coloums as well as gossip information
*more proffesional and capitalist area
Genre
Magazine print
Representation
Superior role